Strategy
We have developed a suite of standardized tools to streamline the development of your Shopper Marketing or Category Strategy.
The Optimiser Suite of products is unique to NGG and comprises a set of tools that enable a fast diagnostic and business transformation. These products are utilised by NGG and Partner businesses to deliver on your needs.
STORE OPTIMIZER
"It's all about the store and your customers!"
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Prices are being forced down, promotions ever more aggressive...
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Customers are working it out - shop around - pretty likely to find your favourite brand on deal somewhere!
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Tidy stores, with well stocked shelves is no longer secret recipe that will differentiate you from the pack...
CATEGORY OPTIMIZER
"It's all about the category in a specific retailer!"
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Category managemnt, category marketing and every derivation there of, has been thoroughly explored in the Australian market place
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The principles sound - but the retailer's aren't buying it!
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We operate in a highly consolidated retail environment - we need to perform with every retailer!
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We need to approach the challenge of category and brand growth differently...
SHOPPER OPTIMIZER
"It's all about your brand and the shopper's who buy it!"
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"The gondola end we ran this year didn't give us as big a kick as last year..."
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"We are on promotion more than we are off promotion now..."
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"We are often on promotion at the same time as our competitors..."
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"Our baseline sales are slowly declining - nothing seems to turn it around..."
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"The cost of promotions has increased in the past year..."